TOP 13 ADVERTISING SOLUTIONS FOR RETAIL
TOP 13 ADVERTISING
SOLUTIONS FOR RETAIL
The most important period for RETAIL industry is approaching – ubiquitous sales and special promotions of last quarter of every year often determine the brand’s outcome in a given year. An important element of success in this period is the correct communication at points of sale and standing out against competition. Taking advantage of our 25 years of experience in retail: companies dealing with branding, equipping shops and merchandising, we have prepared a series of products for you that perfectly support the brand communication.
We invite you to read our blog and contact us – the contact details can be found in the footer of this text.
WALLS – products mounted on the walls of the points of sale
On Frame Décor, BlockOut i Backlite
A beautiful photo of the model in new collection, impressive photos of details, or maybe an interesting product display? Graphics in a large format make a great impression on customers, allow for building the right mood and presentation of flagship products. The use of fabrics with an elastic band mounted in an aluminum frame is one of the most popular and most effective forms of advertising exposure in the shop’s space. An additional advantage is that they are easy to replace and their print is in superb quality. In the table below you will find information on available materials and printing technologies for this product. Particularly demanding customers are recommended the Backlite substrate made of Samba textile. They enable backlighting, provide extremely deep black, and are pleasant in touch.
On Frame Decor | |
TECHNOLOGY | sublimation |
DIMENSIONS | Width: up to 320 cm |
MATERIAL | Polyester |
WEIGHT | 210 g/m2 |
NON-FLAMMABILITY | B1 |
FINISHES | silicon tape along the perimeter |
WAY OF PACKING | on roll |
On frame BlockOut Black | |
TECHNOLOGY | sublimation |
DIMENSIONS | Width: up to 320 cm |
MATERIAL | Polyester |
WEIGHT | 220 g/m2 |
NON-FLAMMABILITY | B1 |
FINISHES | silicon tape along the perimeter |
WAY OF PACKING | on roll |
On frame Blockout White | |
TECHNOLOGY | sublimation |
DIMENSIONS | Width: up to 310 cm |
MATERIAL | Polyester |
WEIGHT | 280 g/m2 |
NON-FLAMMABILITY | B1 |
FINISHES | Silicon tape along the perimeter |
WAY OF PACKING | on roll |
On Frame Backlite (samba) | |
TECHNOLOGY | Latex, UV |
DIMENSIONS | Width: up to 500 cm |
MATERIAL | PVC |
WEIGHT | 195 g/m2 |
NON-FLAMMABILITY | B1 |
FINISHES | silicon tape along the perimeter |
WAY OF PACKING | on roll |
On Frame Backlite (microbacklite) | |
TECHNOLOGY | sublimation |
DIMENSIONS | Width: up to 320 cm |
MATERIAL | Polyester |
WEIGHT | 260 g/m2 |
NON-FLAMMABILITY | B1 |
FINISHES | Silicon tape along the perimeter |
WAY OF PACKING | on roll |
Monomeric foils (+ Easy Dot)
Each wall can become a wonderful shop decoration or advertising space within a few minutes. What’s more, they can change the colour of the shop to perfectly match the current campaign or visual identification of the brand without need for renovation team nor break in point of sale exposure. Helpful solution are monometric foils with any print made in stunning quality thanks to latex technology. An additional advantage of this technology is its odorlessness. Depending on whether the print is to remain on the wall for a longer period, or if it is to be short-term exposure, we will provide you with foils with the appropriate glue and its structure: permanent or easily applicable and easily removable.
Monomeric foil | |
TECHNOLOGY | Latex |
DIMENSIONS | Width: 100 / 137 / 162cm |
MATERIAL | PVC |
THICKNESS | 100 microns |
ADHESIVE TYPE | transparent, grey, permanent, easily removable,
tubular |
NON-FLAMMABILITY | |
FINISHES | Cutting |
WAY OF PACKING | On roll |
easy dot foil | |
TECHNOLOGY | Latex |
DIMENSIONS | Width: up to 137 cm |
MATERIAL | PVC |
THICKNESS | 100 microns |
ADHESIVE TYPE | spot |
NON-FLAMMABILITY | B1/M1 |
FINISHES | Cutting |
WAY OF PACKING | On roll |
DotCor
What if you give a pleasant texture of textiles to the wall? And if the printed wall was an interesting pattern or graphics? And if you found a solution that would make the print application so easy that everyone could do it? The solution is DotCor®, which is our patent.
It can be stuck onto any surface: a wall, wood, plastic, glass, furniture laminates, etc. All you have to do is apply the textile to the surface and smoothen it with your hand, you do not need to use any tools. It can be repeatedly stuck and peeled off without damaging the surface, glue marks. It also works very well when the surface is not a smooth wall and there are bends, such as door frames, corners, niches, etc. What’s more, thanks to DotCor, it is possible to obtain prints as on a decor with a rubber without the need to mount aluminum frames!
DotCor | |
TECHNOLOGY | sublimation |
DIMENSIONS | Width: up to 315 cm |
MATERIAL | Polyester |
WEIGHT | 210 g/m2 |
NON-FLAMMABILITY | |
FINISHES | Cutting |
WAY OF PACKING | On roll |
CEILING – products mounted on the ceiling or structural elements of the roof structure
Hangers
Classics for commercial space around the world. It perfectly distinguishes the advertising message; thanks to the development of the shop space, it enables exposure at various levels. An additional advantage is its ease of installation and replacement. Our experience shows that hangers made of polyester fabric, printed in the technology of colorful sublimation, work best, which gives an amazing color and high quality. This texture is 100% environment friendly.
Hangers | |
TECHNOLOGY | sublimation |
DIMENSIONS | Width: decor light up to 315 cm, tafta up to 160cm |
MATERIAL | Decor light, tafta |
WEIGHT | Decor light 210 g/m2, tafta 55g/m2 |
NON-FLAMMABILITY | Decor light B1, tafta B1 |
FINISHES | tunnel top/ bottom, cut sides |
WAY OF PACKING | On roll |
FLOORS – products mounted on floors and platforms
Floor Stickers
Floors can be underestimated field of exposure to advertising contents. Especially in our times, when customers are moving around sales points with their heads bent over their smartphones, floor stickers are a great way to organize their navigation among shop departments or “leading” customers to particularly important areas. We manufacture floor stickers of foil covered with a special non-slip laminate with an R9 certificate.
Floor Stickers | |
TECHNOLOGY | Latex |
DIMENSIONS | Width: up to 162 cm |
MATERIAL | PVC |
THICKNESS | 90 microns |
ADHESIVE TYPE | transparent, permanent |
NON-FLAMMABILITY | |
FINISHES | Cutting |
WAY OF PACKING | On core |
Print Floor
Elements such as the designation of special zones, accentuating the new collection, highlighting the display area, or presenting the logo in the entrance area, can be displayed on the floor of the shop thanks to PVC floor coverings with very high print quality. It calms the interior. Keeping this type of flooring in proper cleanliness is very simple. Carpets of this type can be cut into fanciful shapes; they have a non-slip coating. They are printed with eco-friendly laser inks. They are completely safe in contact with the skin, which is why they are ideal, for example, as an element of the display of shops in which children appear.
Print Floor | |
TECHNOLOGY | Latex |
DIMENSIONS | Width: up to 300 cm |
MATERIAL | PVC |
THICKNESS | |
NON-FLAMMABILITY | B1 |
FINISHES | Cutting |
WAY OF PACKING | On core |
Non Woven Carpet
Non Woven Carpet, similarly to the Print Floor, helps in the development of floor surfaces, the designation of special zones, highlighting areas to which customers should pay attention. Very interesting structure and texture of the material gives rooms cozy character, softens the light falling on the floor and does not cause any reflections. Moving around the Non Woven Carpet is comfortable and convenient, and keeping it clean – simple. It is dedicated to short-term exposures. It is 100% eco-friendly, recyclable material, printed using sublimation method using eco-friendly inks.
Non Woven Carpet | |
TECHNOLOGY | Sublimation |
DIMENSIONS | Width: up to 300 cm |
MATERIAL | Polyester |
THICKNESS | 2mm |
NON-FLAMMABILITY | B1 |
FINISHES | Cutting |
WAY OF PACKING | On roll |
Glazing elements of shop equipment – products that expand possibilities of brand communication
Plotted monomeric foils
Shop windows are usually large-sized surfaces. They enable to communicate the brand and offers even before the customer crosses the doorstep of the shop. They play an important role in presenting key products and encourage to visit the shop. An excellent way to manage them is to create text or graphic messages using cut foils. Self-adhesive foils are very easy to install, and just as easy to dismantle. Such foils are also used inside shop, as decorative or informative elements on glazing, partition walls, fitting room constructions or exhibition shelves. You can choose from a huge range of colours, different degrees of transparency (from opaque to frosted glass and transparent) and textures (smooth – flash, satin-matt), as well as metallic and fluorescent foils. An additional advantage is the low price and easiness in cutting even very fancy designs that make the message more attractive.
Plotted monomeric foils | |
TECHNOLOGY | Latex |
DIMENSIONS | Width: up to 160 cm |
MATERIAL | PVC |
THICKNESS | 100 microns |
ADHESIVE TYPE | transparent, grey, permanent, easily removable,tubular |
NON-FLAMMABILITY | |
FINISHES | Cutting |
WAY OF PACKING | On roll |
Wrappers on pallets
The exposition islands perfectly increase the degree of use of commercial space. Often found in sales zones, they require platforms or special baskets. The most convenient solution is to build an exhibition directly on europallets, which after the end of promotion can be removed without worrying about their storage, and which primarily reduce the cost of constructing the exhibition. Pallets however are not always considered attractive by all brands. That is why, we have prepared special, printed in any pattern, wrappers for euro-pallets, made of non-creasing non-iron polyester with a B1 non-flammable certificate. What’s most interesting, this product is perfectly formed to the shape of the pallet, it is available in a version from one pallet to four (in height), thanks to which it is possible to adjust the exposure height to the brand’s standards.
Wrappers on pallets | |
TECHNOLOGY | Sublimation |
DIMENSIONS | 80 x 120 x 13 cm |
MATERIAL | Polyester |
WEIGHT | 210 g/m2 |
NON-FLAMMABILITY | B1 |
FINISHES | Sewing |
WAY OF PACKING | cube |
Wrappers on baskets
Promotional baskets, often found in sales zones, are usually not too attractive. It’s easy to change thanks to special wrappers individually adapted to dimensions of baskets used at a given point of sale. They are made of non-flammable (B1 certificate) non-iron polyester fabric in sublimation technology. Great quality, vivid colors and extremely simple mounting. In a few seconds, the usual display changes into a brand-matching element suited to design of the point of sale, or carrying a message about the type of assortment or promotion on products placed in it.
Wrappers on baskets | |
TECHNOLOGY | Sublimation |
DIMENSIONS | Width up to 320cm |
MATERIAL | Polyester |
WEIGHT | 180 g/m2 |
WARRANTY | 6 months |
NON-FLAMMABILITY | B1 |
FINISHES | top tunnel and expander rubber |
WAY OF PACKING |
Magnetic foils
Most of the metal elements located in the shop usually remain in the colour assigned by the manufacturer. They are not usually seen as a field for the display of advertising messages. Their wrapping with foil raises the risk of damage to varnished surfaces. An interesting solution are magnetic foils. They stick to metal surfaces just like a classic magnet and they are easy to apply and dismantle. The print quality is excellent and durability and resistance to external factors is very high. This type of foil perfectly works as an advertising element mounted on shelves, metal elements of building constructions, refrigerators, magnetic boards or menu boards. It can also be an interesting gadget for customers, magnets taking any shape intended for a fridge or a car.
Magnetic foils | |
TECHNOLOGY | Latex |
DIMENSIONS | Width up to 100cm |
MATERIAL | PVC |
THICKNESS | 90 microns |
NON-FLAMMABILITY | |
FINISHES | Cutting |
WAY OF PACKING | On roll |
Printed Textiles
An attractive design of the shop window or special surfaces, such as boxes or arrangements of expositions is a challenge for designers and merchadisers. A frequently used element are fabrics draped on the walls, lining the floors, used to gird mannequins or cover the platforms. An interesting solution is the use of polyester, non-iron or decor fabrics that are easy to form and lay. Thanks to the sublimation technology, they can be covered with any prints, including patterns, logos or inscriptions communicating sale, promotion, or other content appropriate for sales campaign. The possibility to order this type of products in logs for any cutting at the exhibition site, or in fixed fragments according to the customer’s needs is a great convenience.
Printed Textiles | |
TECHNOLOGY | Sublimation |
DIMENSIONS | Width up to 320cm |
MATERIAL | Polyester |
WEIGHT | 210 g/m2 |
NON-FLAMMABILITY | B1 |
FINISHES | Cutting |
WAY OF PACKING |
Gateway overlays
Anti-theft gates, together with the shop window, are ones of the elements with which the customers have their first eye contact. They usually appear already in the door line, and their construction allows the use of this area as an advertising medium. Depending on the construction of the gates, such prints can be made of PVC monomeric foil with print, or textile materials sewn in the form of a band or cover. In both cases the mounting is quick and does not require any special competence of the employee performing this work. What is important, the solution based on textile overlays does not interfere with the gate surface and does not leave any traces after dismantling the exhibition. Both the textile solution and PVC foils do not affect the operation of the device (do not reduce the range or accuracy of the measurement).

Contact Us: marketing@opinionprinting.com
Files Verification
Check how our Files Verification can help you.
To verify the graphic files sent by our client, we use tools that do it automatically. Each file passes through preflight so that we are able to receive a quick response on the correctness of uploaded files.
Verification includes, for example, parameters such as:
– file size compared to the order,
– file resolution – compares with the resolution table given in our specification,
– checks the correctness of the attached fonts,
– displays data about the color space, given additional colors.
The preflight system creates an appropriate report regarding the file content and a preview, which is then sent to the client for approval if it is correct. If the report contains errors or warnings, we can sent file to the DTP studio, which will additionally verify the possibility of a repair.
Less mistakes
Scalable
Experienced Team
Contact us
Our sales department is there to help you out in every question regarding cooperation with us. Feel free to fill up the form below, and we will contact you as soon as we can.
Company details
Opinion Strefa Druku Sp. z o.o.
Leonarda Da Vinci 12
44-109 GLIWICE
VAT no: PL6312379751
+48 32 330 19 78
support@opinionprinting.com
Technical design
How Technical Design can help you?
Do you have an idea for an interesting product, but you do not know how to implement it? Existing partners can not help? Our team of specialists is ready to help our partners realize ideas that help us win the largest projects in the world.
Leave your Technical Design to our specialist! Use the form below to ask for more details.
Innovative Technology
Affordable
Lower cost of design
Contact us
Our sales department is there to help you out in every question regarding cooperation with us. Feel free to fill up the form below, and we will contact you as soon as we can.
Company details
Opinion Strefa Druku Sp. z o.o.
Leonarda Da Vinci 12
44-109 GLIWICE
VAT no: PL6312379751
+48 32 330 19 78
support@opinionprinting.com
DTP & Graphic Projects
How DTP & Graphic Projects can help you?
DTP is an inseparable part of a business based on digital printing. Internal resources in the company are difficult to maintain, especially when they are not fully loaded. We have developed a service that allows you to outsource the main graphic processes.
Leave your Graphics to our specialist! Use the form below to ask for more details.
Less mistakes
Scalable
Experienced Team
Contact us
Our sales department is there to help you out in every question regarding cooperation with us. Feel free to fill up the form below, and we will contact you as soon as we can.
Company details
Opinion Strefa Druku Sp. z o.o.
Leonarda Da Vinci 12
44-109 GLIWICE
VAT no: PL6312379751
+48 32 330 19 78
support@opinionprinting.com
Project Management
How Project Management can help you?
Many of our partners have experienced a bottleneck in business while running large projects. The inability to undertake major projects had a significant impact on the company’s profitability. Especially for this case, we have developed a service consisting in running projects together with our clients.
Leave your project to our specialist! Use the form below to ask for more details.
Lower costs of a project
Less mistakes
Immediate contact with PM
Contact us
Our sales department is there to help you out in every question regarding cooperation with us. Feel free to fill up the form below, and we will contact you as soon as we can.
Company details
Opinion Strefa Druku Sp. z o.o.
Leonarda Da Vinci 12
44-109 GLIWICE
VAT no: PL6312379751
+48 32 330 19 78
support@opinionprinting.com
How to become a Partner
Check how to become partner with Opinion Printing!
1. Leave us your contact
Leave us your contact.
2. Teleconference
Channel Manager responsible for developing partners in your region will contact you.
3. Concept
After the meeting we will get back to you with the concept of how we can develop your business!
4. Your SUCCESS
Don't wait and check what we can do for you!
Our possibilities
We have over 20 years of digital printing experience. Over that time we have developed a team build of professionals, not only from printing area. Our competences vary from marketing, sales, lean, to perfect production. We always want to be one step further!
Our strategy
We have decided to work with partners. Our business is focused on helping other companies to grow. We believe that business built on strong foundations, will last longer, and will be able to compete even in such crowded market as digital printing.
Contact us
Our sales department is there to help you out in every question regarding cooperation with us.
Company details
Opinion Strefa Druku Sp. z o.o.
Leonarda Da Vinci 12
44-109 GLIWICE
VAT no: PL6312379751
marketing@opinionprinting.com
Opinion - Large format printing, digital print
Real partnership
We focus our efforts around partnership with our resellers. Check how we can make your business grow!
New technologies
We are working with the latest technologies. We believe, it's important on a competitive market.
Extreme reliability
Over 98% of our products are delivered on time without any mistakes. Check how we can affect your business!
Company Analysis
OPINION Group is the leader in digital printing and in providing solutions for visual communication in points of sale. We develop solutions in that field for many different sectors by efficient combination of creativity and technology. Access to the most recent technological resources, but most of all great devotion to our work, enable us to create effective solutions tailor-made to the requirements of our clients, in a reasonably short time. We offer a wide range of services supporting outlet visual communication management.
OTIF (On time in full)
Customer satisfaction
Quality is more important than quantity. One home run is much better than two doubles.Steve Jobs
Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.Colin Powell
Our competences
We use our competences to help our partners grow. We believe that digital printing industry is very competitive and cooperating with printing supplier with added value is crucial for our partners businesses. Apart from delivering highest quality of prints, we are providing many services, which directly affects revenue of our customers. Check how we can help your business grow!
1500000
SQUARE METERS A YEAR
78
PARTNERS IN EUROPE
34
KAIZEN WORKSHOPS A YEAR
26
NEW PRODUCTS
Do you want your business to grow?
Check how our products and services can make your business more competitive.
Contact us
Our sales department is there to help you out in every question regarding cooperation with us.
marketing@opinionprinting.com
Company details
Opinion Strefa Druku Sp. z o.o.
Leonarda Da Vinci 12
44-109 GLIWICE
VAT no: PL6312379751
We’re a large format printing factory that believe in the power of great ideas.