TOP 13 ADVERTISING SOLUTIONS FOR RETAIL

TOP 13 ADVERTISING SOLUTIONS FOR RETAIL

TOP 13 ADVERTISING
SOLUTIONS FOR RETAIL

The most important period for RETAIL industry is approaching – ubiquitous sales and special promotions of last quarter of every year often determine the brand’s outcome in a given year. An important element of success in this period is the correct communication at points of sale and standing out against competition. Taking advantage of our 25 years of experience in retail: companies dealing with branding, equipping shops and merchandising, we have prepared a series of products for you that perfectly support the brand communication.

We invite you to read our blog and contact us – the contact details can be found in the footer of this text.

 

WALLS – products mounted on the walls of the points of sale

On Frame Décor, BlockOut i Backlite 

A beautiful photo of the model in new collection, impressive photos of details, or maybe an interesting product display? Graphics in a large format make a great impression on customers, allow for building the right mood and presentation of flagship products. The use of fabrics with an elastic band mounted in an aluminum frame is one of the most popular and most effective forms of advertising exposure in the shop’s space. An additional advantage is that they are easy to replace and their print is in superb quality. In the table below you will find information on available materials and printing technologies for this product. Particularly demanding customers are recommended the Backlite substrate made of Samba textile. They enable backlighting, provide extremely deep black, and are pleasant in touch.

On Frame Decor
TECHNOLOGY sublimation
DIMENSIONS Width: up to 320 cm
MATERIAL Polyester
WEIGHT 210 g/m2
NON-FLAMMABILITY B1
FINISHES silicon tape along the perimeter
WAY OF PACKING on roll

 

On frame BlockOut Black
TECHNOLOGY sublimation
DIMENSIONS Width: up to 320 cm
MATERIAL Polyester
WEIGHT 220 g/m2
NON-FLAMMABILITY B1
FINISHES silicon tape along the perimeter
WAY OF PACKING on roll

 

On frame Blockout White
TECHNOLOGY sublimation
DIMENSIONS Width: up to 310 cm
MATERIAL Polyester
WEIGHT 280 g/m2
NON-FLAMMABILITY B1
FINISHES Silicon tape along the perimeter
WAY OF PACKING on roll

 

On Frame Backlite (samba)
TECHNOLOGY Latex, UV
DIMENSIONS Width: up to 500 cm
MATERIAL PVC
WEIGHT 195 g/m2
NON-FLAMMABILITY B1
FINISHES silicon tape along the perimeter
WAY OF PACKING on roll

 

On Frame Backlite (microbacklite)
TECHNOLOGY sublimation
DIMENSIONS Width: up to 320 cm
MATERIAL Polyester
WEIGHT 260 g/m2
NON-FLAMMABILITY B1
FINISHES Silicon tape  along the perimeter
WAY OF PACKING on roll

Monomeric foils (+ Easy Dot)

Each wall can become a wonderful shop decoration or advertising space within a few minutes. What’s more, they can change the colour of the shop to perfectly match the current campaign or visual identification of the brand without need for renovation team nor break in point of sale exposure. Helpful solution are monometric foils with any print made in stunning quality thanks to latex technology. An additional advantage of this technology is its odorlessness. Depending on whether the print is to remain on the wall for a longer period, or if it is to be short-term exposure, we will provide you with foils with the appropriate glue and its structure: permanent or easily applicable and easily removable.

Monomeric foil
TECHNOLOGY Latex
DIMENSIONS Width: 100 / 137 / 162cm
MATERIAL PVC
THICKNESS 100 microns
ADHESIVE TYPE transparent, grey, permanent, easily removable,

tubular

NON-FLAMMABILITY
FINISHES Cutting
WAY OF PACKING On roll

 

easy dot foil
TECHNOLOGY Latex
DIMENSIONS Width: up to 137 cm
MATERIAL PVC
THICKNESS 100 microns
ADHESIVE TYPE spot
NON-FLAMMABILITY B1/M1
FINISHES Cutting
WAY OF PACKING On roll

DotCor

What if you give a pleasant texture of textiles to the wall? And if the printed wall was an interesting pattern or graphics? And if you found a solution that would make the print application so easy that everyone could do it? The solution is DotCor®, which is our patent.

It can be stuck onto any surface: a wall, wood, plastic, glass, furniture laminates, etc. All you have to do is apply the textile to the surface and smoothen it with your hand, you do not need to use any tools. It can be repeatedly stuck and peeled off without damaging the surface, glue marks. It also works very well when the surface is not a smooth wall and there are bends, such as door frames, corners, niches, etc. What’s more, thanks to DotCor, it is possible to obtain prints as on a decor with a rubber without the need to mount aluminum frames!

DotCor
TECHNOLOGY sublimation
DIMENSIONS Width: up to 315 cm
MATERIAL Polyester
WEIGHT 210 g/m2
NON-FLAMMABILITY
FINISHES Cutting
WAY OF PACKING On roll

CEILING – products mounted on the ceiling or structural elements of the roof structure

Hangers

Classics for commercial space around the world. It perfectly distinguishes the advertising message; thanks to the development of the shop space, it enables exposure at various levels. An additional advantage is its ease of installation and replacement. Our experience shows that hangers made of polyester fabric, printed in the technology of colorful sublimation, work best, which gives an amazing color and high quality. This texture is 100% environment friendly.

Hangers
TECHNOLOGY sublimation
DIMENSIONS Width: decor light up to 315 cm, tafta up to 160cm
MATERIAL Decor light, tafta
WEIGHT Decor light 210 g/m2, tafta 55g/m2
NON-FLAMMABILITY Decor light B1, tafta B1
FINISHES tunnel top/ bottom, cut sides
WAY OF PACKING On roll

FLOORS – products mounted on floors and platforms

Floor Stickers

Floors can be underestimated field of exposure to advertising contents. Especially in our times, when customers are moving around sales points with their heads bent over their smartphones, floor stickers are a great way to organize their navigation among shop departments or “leading” customers to particularly important areas. We manufacture floor stickers of foil covered with a special non-slip laminate with an R9 certificate.

Floor Stickers
TECHNOLOGY Latex
DIMENSIONS Width: up to 162 cm
MATERIAL PVC
THICKNESS 90 microns
ADHESIVE TYPE transparent, permanent
NON-FLAMMABILITY
FINISHES Cutting
WAY OF PACKING On core

Print Floor

Elements such as the designation of special zones, accentuating the new collection, highlighting the display area, or presenting the logo in the entrance area, can be displayed on the floor of the shop thanks to PVC floor coverings with very high print quality. It calms the interior. Keeping this type of flooring in proper cleanliness is very simple. Carpets of this type can be cut into fanciful shapes; they have a non-slip coating. They are printed with eco-friendly laser inks. They are completely safe in contact with the skin, which is why they are ideal, for example, as an element of the display of shops in which children appear.

Print Floor
TECHNOLOGY Latex
DIMENSIONS Width: up to 300 cm
MATERIAL PVC
THICKNESS
NON-FLAMMABILITY B1
FINISHES Cutting
WAY OF PACKING On core

Non Woven Carpet

Non Woven Carpet, similarly to the Print Floor, helps in the development of floor surfaces, the designation of special zones, highlighting areas to which customers should pay attention. Very interesting structure and texture of the material gives rooms cozy character, softens the light falling on the floor and does not cause any reflections. Moving around the Non Woven Carpet is comfortable and convenient, and keeping it clean – simple. It is dedicated to short-term exposures. It is 100% eco-friendly, recyclable material, printed using sublimation method using eco-friendly inks.

Non Woven Carpet
TECHNOLOGY Sublimation
DIMENSIONS Width: up to 300 cm
MATERIAL Polyester
THICKNESS 2mm
NON-FLAMMABILITY B1
FINISHES Cutting
WAY OF PACKING On roll

Glazing elements of shop equipment – products that expand possibilities of brand communication

Plotted monomeric foils

Shop windows are usually large-sized surfaces. They enable to communicate the brand and offers even before the customer crosses the doorstep of the shop. They play an important role in presenting key products and encourage to visit the shop. An excellent way to manage them is to create text or graphic messages using cut foils. Self-adhesive foils are very easy to install, and just as easy to dismantle. Such foils are also used inside shop, as decorative or informative elements on glazing, partition walls, fitting room constructions or exhibition shelves. You can choose from a huge range of colours, different degrees of transparency (from opaque to frosted glass and transparent) and textures (smooth – flash, satin-matt), as well as metallic and fluorescent foils. An additional advantage is the low price and easiness in cutting even very fancy designs that make the message more attractive.

Plotted monomeric foils
TECHNOLOGY Latex
DIMENSIONS Width: up to 160 cm
MATERIAL PVC
THICKNESS 100 microns
ADHESIVE TYPE transparent, grey, permanent, easily removable,tubular
NON-FLAMMABILITY
FINISHES Cutting
WAY OF PACKING On roll

Wrappers on pallets

The exposition islands perfectly increase the degree of use of commercial space. Often found in sales zones, they require platforms or special baskets. The most convenient solution is to build an exhibition directly on europallets, which after the end of promotion can be removed without worrying about their storage, and which primarily reduce the cost of constructing the exhibition. Pallets however are not always considered attractive by all brands. That is why, we have prepared special, printed in any pattern, wrappers for euro-pallets, made of non-creasing non-iron polyester with a B1 non-flammable certificate. What’s most interesting, this product is perfectly formed to the shape of the pallet, it is available in a version from one pallet to four (in height), thanks to which it is possible to adjust the exposure height to the brand’s standards.

 

Wrappers on pallets
TECHNOLOGY Sublimation
DIMENSIONS 80 x 120 x 13 cm
MATERIAL Polyester
WEIGHT 210 g/m2
NON-FLAMMABILITY B1
FINISHES Sewing
WAY OF PACKING cube

Wrappers on baskets

Promotional baskets, often found in sales zones, are usually not too attractive. It’s easy to change thanks to special wrappers individually adapted to dimensions of baskets used at a given point of sale. They are made of non-flammable (B1 certificate) non-iron polyester fabric in sublimation technology. Great quality, vivid colors and extremely simple mounting. In a few seconds, the usual display changes into a brand-matching element suited to design of the point of sale, or carrying a message about the type of assortment or promotion on products placed in it.

Wrappers on  baskets
TECHNOLOGY Sublimation
DIMENSIONS Width up to 320cm
MATERIAL Polyester
WEIGHT 180 g/m2
WARRANTY 6 months
NON-FLAMMABILITY B1
FINISHES top tunnel and expander rubber
WAY OF PACKING

Magnetic foils

Most of the metal elements located in the shop usually remain in the colour assigned by the manufacturer. They are not usually seen as a field for the display of advertising messages. Their wrapping with foil raises the risk of damage to varnished surfaces. An interesting solution are magnetic foils. They stick to metal surfaces just like a classic magnet and they are easy to apply and dismantle. The print quality is excellent and durability and resistance to external factors is very high. This type of foil perfectly works as an advertising element mounted on shelves, metal elements of building constructions, refrigerators, magnetic boards or menu boards. It can also be an interesting gadget for customers, magnets taking any shape intended for a fridge or a car.

 

Magnetic foils
TECHNOLOGY Latex
DIMENSIONS Width up to  100cm
MATERIAL PVC
THICKNESS 90 microns
NON-FLAMMABILITY
FINISHES Cutting
WAY OF PACKING On roll

Printed Textiles

An attractive design of the shop window or special surfaces, such as boxes or arrangements of expositions is a challenge for designers and merchadisers. A frequently used element are fabrics draped on the walls, lining the floors, used to gird mannequins or cover the platforms. An interesting solution is the use of polyester, non-iron or decor fabrics that are easy to form and lay. Thanks to the sublimation technology, they can be covered with any prints, including patterns, logos or inscriptions communicating sale, promotion, or other content appropriate for sales campaign. The possibility to order this type of products in logs for any cutting at the exhibition site, or in fixed fragments according to the customer’s needs is a great convenience.

 

Printed Textiles
TECHNOLOGY Sublimation
DIMENSIONS Width up to 320cm
MATERIAL Polyester
WEIGHT 210 g/m2
NON-FLAMMABILITY B1
FINISHES Cutting
WAY OF PACKING

Gateway overlays

Anti-theft gates, together with the shop window, are ones of the elements with which the customers have their first eye contact. They usually appear already in the door line, and their construction allows the use of this area as an advertising medium. Depending on the construction of the gates, such prints can be made of PVC monomeric foil with print, or textile materials sewn in the form of a band or cover. In both cases the mounting is quick and does not require any special competence of the employee performing this work. What is important, the solution based on textile overlays does not interfere with the gate surface and does not leave any traces after dismantling the exhibition. Both the textile solution and PVC foils do not affect the operation of the device (do not reduce the range or accuracy of the measurement).

Contact Us: marketing@opinionprinting.com


Files Verification

Check how our Files Verification can help you.


To verify the graphic files sent by our client, we use tools that do it automatically. Each file passes through preflight so that we are able to receive a quick response on the correctness of uploaded files.

Verification includes, for example, parameters such as:
– file size compared to the order,
– file resolution – compares with the resolution table given in our specification,
– checks the correctness of the attached fonts,
– displays data about the color space, given additional colors.

The preflight system creates an appropriate report regarding the file content and a preview, which is then sent to the client for approval if it is correct. If the report contains errors or warnings, we can sent file to the DTP studio, which will additionally verify the possibility of a repair.

Less mistakes

Scalable

Experienced Team

Contact us

Our sales department is there to help you out in every question regarding cooperation with us. Feel free to fill up the form below, and we will contact you as soon as we can.


    Your Phone number (required)

    Your Email (required)

    Your Message


    Company details

    Opinion Strefa Druku Sp. z o.o.
    Leonarda Da Vinci 12
    44-109 GLIWICE
    VAT no: PL6312379751


    +48 32 330 19 78
    support@opinionprinting.com

    Technical design

    How Technical Design can help you?


    Do you have an idea for an interesting product, but you do not know how to implement it? Existing partners can not help? Our team of specialists is ready to help our partners realize ideas that help us win the largest projects in the world.

    Leave your Technical Design to our specialist! Use the form below to ask for more details.

    Innovative Technology

    Affordable

    Lower cost of design

    Contact us

    Our sales department is there to help you out in every question regarding cooperation with us. Feel free to fill up the form below, and we will contact you as soon as we can.


      Your Phone number (required)

      Your Email (required)

      Your Message


      Company details

      Opinion Strefa Druku Sp. z o.o.
      Leonarda Da Vinci 12
      44-109 GLIWICE
      VAT no: PL6312379751


      +48 32 330 19 78
      support@opinionprinting.com

      DTP & Graphic Projects

      How DTP & Graphic Projects can help you?


      DTP is an inseparable part of a business based on digital printing. Internal resources in the company are difficult to maintain, especially when they are not fully loaded. We have developed a service that allows you to outsource the main graphic processes.

      Leave your Graphics to our specialist! Use the form below to ask for more details.

      Less mistakes

      Scalable

      Experienced Team

      Contact us

      Our sales department is there to help you out in every question regarding cooperation with us. Feel free to fill up the form below, and we will contact you as soon as we can.


        Your Phone number (required)

        Your Email (required)

        Your Message


        Company details

        Opinion Strefa Druku Sp. z o.o.
        Leonarda Da Vinci 12
        44-109 GLIWICE
        VAT no: PL6312379751


        +48 32 330 19 78
        support@opinionprinting.com

        Project Management

        How Project Management can help you?


        Many of our partners have experienced a bottleneck in business while running large projects. The inability to undertake major projects had a significant impact on the company’s profitability. Especially for this case, we have developed a service consisting in running projects together with our clients.

        Leave your project to our specialist! Use the form below to ask for more details.

        Lower costs of a project

        Less mistakes

        Immediate contact with PM

        Contact us

        Our sales department is there to help you out in every question regarding cooperation with us. Feel free to fill up the form below, and we will contact you as soon as we can.


          Your Phone number (required)

          Your Email (required)

          Your Message


          Company details

          Opinion Strefa Druku Sp. z o.o.
          Leonarda Da Vinci 12
          44-109 GLIWICE
          VAT no: PL6312379751


          +48 32 330 19 78
          support@opinionprinting.com

          Help

          General Rules

          Our general rules of processing orders.

          How to prepare a file?

          Check how to prepare a file for a perfect print.

          Installation of banner

          Instruction to install our products properly.

          Installation of Decor

          Instruction how to install a Decor in a frame properly.


          Partner profits

          Check what a partner can gain in Opinion Printing.

          Eco pvc-free materials

          Find out eco materials we can provide you with.

          Video Tutorials

          We offer a range of training packages in a range of subject areas.

          How-to

          Check our how-to tutorials, and learn new things.


          How to become a Partner

          Check how to become partner with Opinion Printing!


          1. Leave us your contact

          Leave us your contact.

          2. Teleconference

          Channel Manager responsible for developing partners in your region will contact you.

          3. Concept

          After the meeting we will get back to you with the concept of how we can develop your business!

          4. Your SUCCESS

          Don't wait and check what we can do for you!

          Our possibilities


          We have over 20 years of digital printing experience. Over that time we have developed a team build of professionals, not only from printing area. Our competences vary from marketing, sales, lean, to perfect production. We always want to be one step further!

          Our strategy


          We have decided to work with partners. Our business is focused on helping other companies to grow. We believe that business built on strong foundations, will last longer, and will be able to compete even in such crowded market as digital printing.

          New technologies

          We are constantly working on new technologies. In our machine park you will be able to find almost all technologies you will need in your business. Thanks to lean in our production, it gets better every day!


          Quality

          Quality is crucial to build strong business. Because of this, we put extra effort to  maintain highest quality possible. Over 99% of our orders are sent in time and without any quality issues. How this would affect your business?


          Contact us

          Our sales department is there to help you out in every question regarding cooperation with us.


          Company details

          Opinion Strefa Druku Sp. z o.o.
          Leonarda Da Vinci 12
          44-109 GLIWICE
          VAT no: PL6312379751


          +48 32 330 19 78
          marketing@opinionprinting.com

          Opinion

          Real partnership

          We focus our efforts around partnership with our resellers. Check how we can make your business grow!

          New technologies

          We are working with the latest technologies. We believe, it's important on a competitive market.

          Extreme reliability

          Over 98% of our products are delivered on time without any mistakes. Check how we can affect your business!

          Company Analysis

          OPINION Group is the leader in digital printing and in providing solutions for visual communication in points of sale. We develop solutions in that field for many different sectors by efficient combination of creativity and technology. Access to the most recent technological resources, but most of all great devotion to our work, enable us to create effective solutions tailor-made to the requirements of our clients, in a reasonably short time. We offer a wide range of services supporting outlet visual communication management.

          OTIF (On time in full)
          Customer satisfaction

          Digital Format Printing 99%
          Partners Support 97%
          Color management 95%
          Electronic data interchange 90%
          Our competences

          We use our competences to help our partners grow. We believe that digital printing industry is very competitive and cooperating with printing supplier with added value is crucial for our partners businesses. Apart from delivering highest quality of prints, we are providing many services, which directly affects revenue of our customers. Check how we can help your business grow!

          1500000

          SQUARE METERS A YEAR

          78

          PARTNERS IN EUROPE

          34

          KAIZEN WORKSHOPS A YEAR

          26

          NEW PRODUCTS

          Do you want your business to grow?

          Check how our products and services can make your business more competitive.

          Contact us

          Our sales department is there to help you out in every question regarding cooperation with us.


          +48 32 330 19 78
          marketing@opinionprinting.com

          Company details

          Opinion Strefa Druku Sp. z o.o.
          Leonarda Da Vinci 12
          44-109 GLIWICE
          VAT no: PL6312379751


          We’re a large format printing factory that believe in the power of great ideas.